This study on audiences in film festivals in Chile establishes four analytic categories of audiences, according to cultural consumption habits: real, transitory, potential and specific audiences, after a research based on a mixed methodology – interviews, survey and observation in-situ in 6 film festivals, with participation of different actors in the national audio-visual area, such as the public sector, industry, workers and artists, distribution, festivals and audiences, and their perspective over the audience development. This allowed us to observe the lack of coordination or common project between them, as the difference between calling strategies in each festival and their disparity in results, which, in some cases, there is very little knowledge about their audiences and, on the other hand, others have much more conscience about it.
Keywords:
Public policy, Audio-visual industry, Audiences, Calling strategies, Film festivals
